Content:
Our promotion
service of Xiaohongshu(小紅書推廣)
Why do brands use Xiaohongshu to promote?
notes
active users
Xiaohongshun小紅書 has more than 300 million monthly active users and more than 8 billion notes are exposed every day. It has become an irreplaceable lifestyle platform and product search portal for young people. At the same time, Xiaohongshu has the ability to cause popularity and hot spots,ability.
Xiaohongshu usually introduces products in the form of soft publicity, which will not cause disgust among users. Just like users will always read user reviews before buying something on Taobao, it is more like buying a good thing and sharing it, so 69.8% of users Everyone will find the content authentic and credible.
Xiaohongshu has many content forms, and has also added live broadcast functions to meet the needs of different users. You can see all kinds of popular and popular content here
What are the benefits of Xiaohongshu marketing (小紅書營銷)?
The uniqueness of Xiaohongshu lies in word-of-mouth marketing. The entire Xiaohongshu community is a huge library of word-of-mouth.
What Xiaohongshu shows users is comprehensive information about products.When users come across brand information on other platforms and want to buy, they will return to Xiaohongshu to view relevant planting notes. At this critical moment, users do It has become an irreplaceable lifestyle platform and consumption decision-making portal for young people, and has the ability to create popularity and hot spots.
Our Xiaohongshu
promotion partner
Malaysia partner
Hong Kong + China Team
Digital Wave has a large team, each with their own abilities. Our team can provide and evaluate all-round solutions for customers and produce a series of reports to achieve a win-win situation.
Thailand partner
Thai entrepreneur with strong Thai business background. Bowie has rich business experience, covering brand marketing and management, KOL and Internet celebrity cooperation.
Our operational services(營銷服務)
Provide a variety of Xiaohongshu agency operation promotion services to help you explore the mainland market
Before you invest in the mainland market, conduct a comprehensive assessment of your brand to find the most appropriate positioning and promotion.
Your brand certification icon, personalized profile introduction, and enhanced community features and data insight reports will be set up.
Based on your target audience, we will design content that is in line with local culture and trends, and attract traffic through resonant topics.
Providing production services such as photography, video production, and graphic design, you will have a seductive style and an attractive brand image.
Provide accurate advertising services and KOL grass planting services to increase your traffic in all aspects!
Regularly produce detailed analysis data reports to further adjust and optimize Xiaohongshu promotion activities.
Our team has rich media relations and human resources, and can find the most suitable amateurs and KOLs for customers to help create the most authentic Xiaohongshu content for Tandian. At the same time, we have established a long-term and stable cooperative relationship with them. They have rich experience in store exploration and can share the most authentic experience process, thereby achieving customer expansion and traffic flow to the store.
In addition to local KOLs, we also provide Hong Kong drifting KOLs/amateurs. Hong Kong Piaohao KOL and amateurs have the advantages of low cost and risk. They can also help brands expand their influence in the Chinese mainland market and assist customers in establishing cooperative relationships with them, disseminating brand information to more users and increasing brand awareness. and influence.
What are the characteristics of Xiaohongshu(小紅書) users?
Male to Female ratio
1:2
Users are concentrated between 18-35 years old
83%
Users are concentrated between in first tier cities
56%
Originally, the male-to-female ratio of Xiaohongshu was 1:9, but now it has attracted a large number of male users. Currently, 35.7% of the users are male, with a male-to-female ratio of 1:2. These include college students, urban white-collar workers, elite women in the workplace, mothers, etc.
Active users are mainly 18-34 years old, accounting for 83.31%, and users under 30 years old account for 64.7%. The post-95 generation has become the new main consumer force.
56% of users come from super first-tier and first-tier cities. These users have strong spending power, have corresponding consumption needs, and actively pursue quality life. Moreover, this group of people is more decisive and does not rely on authority. Ordinary instructional advertising simply won’t hit them. Sharing notes after a real experience is often easier to win their hearts over.
How to promote throung Xiaohongshu(小紅書)?
The explosive notes are based on KOL’s grassroots notes as the “main” and their own notes as the “secondary”
KOL Internet celebrity explores the store(網紅探店)
Established close ties with well-known KOL in various fields, providing customized KOL promotion strategies and production of grass planting notes for different industries to meet various needs. Extended reading:Xiaohongshu planting and pulling weeds: 1 article teaches you how Xiaohongshu affects your brand revenue?
Take photo
Share the pictures
Experience
Content description
Share
Share for KOL
Fission
Promotion the notes
The personal notes of the enterprise account in Xiaohongshu(小紅書)
What are the categories of
Xiaohongshu internet celebrity KOL(網紅)?
There are generally four names: celebrities/senior KOS/intermediate KOL/junior KOC and amateurs
What accounts does
Xiaohongshu have(小紅書帳號)?
Users who have just entered Xiaohongshu are all non-professional accounts, whether they are individuals or companies.
All Xiaohongshu users can apply to upgrade to a professional account. The professional account has an exclusive identity and is the ticket to participate in Xiaohongshu business.
There are three types of professional number certification:
Interest-based identities, such as beauty bloggers and food bloggers, require zero-cost authentication.
Enterprise Blue V certification requires a certificate and an annual fee of $600.
Certification fee is $300 per year. Lawyers and doctors also need to provide corresponding information, such as lawyer certificates, etc.
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