Xiaohongshu accounts's analysis: 1 article will help you master the best usage of personal accounts, business accounts and professional accounts!
In recent years, Xiaohongshu, a social sharing platform, has become a very popular application around the world, especially in mainland China. However, how is the development of Xiaohongshu in Hong Kong?
According to relevant data, Xiaohongshu’s user base in Hong Kong is gradually expanding. Hong Kong residents, especially the younger generation, increasingly like to use Xiaohongshu to share their lives, find inspiration and understand fashion trends. As a platform that focuses on life and sharing, Xiaohongshu has begun to be favored by many young consumers in the Hong Kong market.
At the same time, more and more local brands and businesses in Hong Kong are beginning to realize the importance of promotion and marketing on Xiaohongshu. They took advantage of Xiaohongshu’s social and content attributes to attract more target customers. It can be said that Xiaohongshu is gradually becoming an important social media channel for Hong Kong consumers and brand merchants.
Xiaohongshu is a content community platform that integrates social networking, sharing, and e-commerce. Here, you can find three different types of accounts: personal account, enterprise account and professional account.
Xiaohongshu Account: What is the difference between a normal account and a professional account?
Personal account is the main account form for ordinary users to post and share content, covering many fields such as life, fashion, and beauty. There are a large number of exquisite life experts gathered here, who provide fans with valuable sharing and insights through their own life experiences and insights.
Enterprise account is the account form for brand merchants to register on Xiaohongshu. Companies can publish product information and marketing activities here, interact with consumers, and enhance brand image and exposure. Xiaohongshu has a strong business atmosphere, and the enterprise account is an important position for brands to carry out precise marketing on this platform.
Professional accounts are operated by self-media people or institutions with industry influence and focus on in-depth content sharing in a certain field. They have rich professional knowledge and insights, provide users with professional content experience, and have gained extensive fan attention. Xiaohongshu’s three major account types each have their own characteristics, providing diversified content and interactive options for users and brands with different needs. Extended reading:Xiaohongshu planting and pulling weeds: 1 article teaches you how Xiaohongshu affects your brand revenue?
Xiaohongshu account: personal account
- Accounts registered and operated by ordinary users
- The content mainly focuses on the user’s own life, interests and hobbies, etc.
- Attract fans’ attention by sharing personal experiences, opinions, etc.
- Pursue original and authentic content and establish personal IP
- It does not have commercial marketing functions and focuses more on social networking and content sharing.
Xiaohongshu account: enterprise account
- Accounts registered and operated by merchants, brands, etc.
- Focus on commercial content such as products, services, marketing activities, etc.
- The purpose is to enhance brand exposure and divert traffic to online/offline channels
- You can use various commercial tools of Xiaohongshu, such as advertisements, windows, etc.
- Pursue professionalism and attractiveness of content while focusing on interaction with fans
Xiaohongshu account: professional account
- Accounts operated by industry influencers, self-media and other professional organizations
- Focus on in-depth content output in a specific field
- Possess rich industry knowledge and insights to provide users with professional value
- Attract fans’ attention through content influence and visibility
- May involve business cooperation, but not for marketing as the main purpose
Xiaohongshu Account: Process of applying for an account
Ordinary account: Enter your phone number to receive text messages. After authentication, you can log in. You can use a Hong Kong or Taiwan phone number to register. Only the French fries promotion function can be used for promotion. If you need other functions, you must upgrade to a personal professional account or a corporate professional account.
Personal professional account: Use mainland China ID card, hometown return permit or Taiwan compatriot permit for real-name authentication, and select a suitable identity such as makeup artist, model, study abroad consultant, etc. After certification, you can open a personal store or individual store. The latter requires a business license. Please note that these two store types only support applications from mainland Chinese residents or mainland Chinese companies.
Enterprise professional account: You need to submit the company business license and certification fee to apply. After certification, the account will receive a blue check mark. Depending on the nature of the selected industry, you may need to submit more supporting documents. Some sensitive industries such as finance or medical cannot use companies in Hong Kong or Taiwan to apply for certification. Extended reading:Xiaohongshu Strategy – Teach you super practical techniques for increasing followers in 2024, easily create popular articles to increase followers, and realize traffic monetization
Digital Wave – is definitely your brand promotion expert, with rich experience in Xiaohongshu promotion, precise data analysis insights and an excellent creative planning team to help you promote your brand to the world.
Finally, our digital wave will focus on helping your brand to rise rapidly on Xiaohongshu. We have rich data analysis experience and provide you with accurate content strategy and performance reports, includingXiaohongshu planting grass、Internet celebrity shop visit、Xiaohongshu Promotion、Enterprise account operation. At the same time, we are good at understanding user needs, creating eye-catching content, and monitoring and analyzing the results throughout the process. And we have many teams that can provide one-stop services from content planning to data reporting to maximize brand value and achieve a win-win situation.
If you have any questions or want to inquire about Xiaohongshu promotion services, you are welcome to leave your contact information below or click the button to contact us. Thank you.
English 
Chinese 
Japanese